Amanda Joy: Empowering Change Through the Joyful Mind
Amanda Joy, known to many as The Joyful Mind Mentor, is a multi-award-winning clinical hypnotherapist, trainer, and speaker based in the North East of England. With over three decades in holistic wellbeing, her work sits at the intersection of neuroscience, compassion, and real-life transformation. She is best known for helping people break free from addiction, reshape their relationship with food, and rebuild emotional resilience from the inside out.
A Career Rooted in Real Experience
Amanda’s path into therapy didn’t begin in a treatment room — it began in service. While working within the NHS spinal injuries unit, she supported quadriplegic patients living with chronic neurological pain. It was here that her fascination with the mind–body connection took root, alongside a deep respect for the resilience of the human spirit. That experience became the foundation for a lifelong commitment to blending science with soul .Her academic and professional training includes:
- A BSc (Hons) in Psychology from Queen Margaret University
- Postgraduate studies in Counselling Psychology
- Certified Master Hypnotherapy Tutor, with accreditation through professional bodies including the BSCH, IHA, and the Complementary Medical Association (CMA)
- Specialist training across 80+ CPD-accredited modalities, including IEMT, EFT, and NLP
But credentials alone don’t define Amanda’s work; presence does.
The Northern College of Clinical Hypnotherapy
As Founder and Director of Studies at the Northern College of Clinical Hypnotherapy, Amanda leads a thriving, heart-centred learning community. Her diploma programmes bridge classic psychological theory with modern neuroscience and applied hypnotherapy, always with one question in mind: How does this actually help people change? Students often describe her teaching as grounded, practical, and deeply human. She doesn’t just train therapists, she mentors confident, ethical practitioners who know how to build sustainable, values-led careers.
Signature Work & the T.R.A.N.C.E. Protocol
Amanda is the creator of several transformational programmes designed for meaningful, lasting change:
T.R.A.N.C.E. Protocol
A proprietary addiction-recovery framework that looks beneath the behaviour to the unmet emotional needs driving it, such as safety, connection, or self-worth, and gently retrains the nervous system to meet those needs in healthier ways.
Eazzy Slim
A weight-release programme focused on freedom, not restriction. Clients often report reduced cravings, emotional eating patterns softening, and a calmer, more trusting relationship with food, without dieting or punishment.
Smoking Cessation
Known for her high success rates, Amanda helps clients quit smoking in a single intensive session by working with the subconscious patterns that keep the habit alive.
A Mission Lived, Not Learned
What truly sets Amanda apart is her honesty. She openly shares her own journey of recovery from addiction, including alcohol and cocaine, not as a badge of struggle, but as a bridge of understanding. She knows firsthand what it feels like to want change and feel stuck. That lived experience shapes her work: compassionate, non-judgemental, and deeply respectful of each person’s pace.
Community, Media & Wider Impact
Beyond her clinical practice, Amanda’s voice reaches far beyond the therapy room through:
- The HypnoGeeks Podcast, exploring hypnotherapy, neuroscience, and conscious change
- The Wednesday Wellbeing Show, a weekly radio programme featuring integrative medicine practitioners and spiritual teachers
- Public speaking, Amanda presents at many events around the world, conventions, and conferences, sharing her knowledge with other therapists
- Training, mentoring, and professional supervision are at the heart of her work, supporting practitioners to grow with confidence, integrity, and self-trust while building ethical, sustainable careers that truly serve their clients
- Community mindfulness programmes, supporting adults and children to regulate emotions and reconnect with inner calm
Whether she’s working one-to-one in her Harrogate or East Boldon clinics, mentoring students, or speaking to packed rooms, Amanda Joy holds one simple intention: To help people step out of survival mode, reconnect with themselves, and remember that change doesn’t have to be hard it can be gentle, empowering, and even joyful.
